Home    Archive   RSS

Mathilde Piard

A very eclective mix of things I find interesting.

2nd
Jun
Sat
  • #rhokATL is getting meta: “I wish this was… working.” #rhok #iwishthiswas cc @imagineatlanta (Taken with Instagram at ATDC)

    #rhokATL is getting meta: “I wish this was… working.” #rhok #iwishthiswas cc @imagineatlanta (Taken with Instagram at ATDC)

  • 30th
    May
    Wed
  • Kids, don’t do drugs, seriously

    You might end up eating someone’s face, throwing your own skin and guts at cops, or ripping someone’s heart out.

    Ok, grossed out enough? Make things better by checking out these photos of animals sitting like humans.

    Tags:
  • 24th
    May
    Thu
  • Mobile deals company Scoutmob raises $3.25 million, inks deal with First Data

    The parent company (Cox Enterprises) of my company (Cox Media Group) just announced this morning that it’s investing in my favorite local startup, Scoutmob (along with a couple of other funders), so I’m pretty stoked. From AllThingsD (Scoutmob Attracts Investors and Partners by Saying It’s Not a Daily Deals Company):

    The new funding will be used to support the company’s next wave of product development, which will include building out a mobile rewards program with the help of First Data and other payment companies it signs up. Tavani said it will work like this: When users make a purchase at a Scoutmob location using a credit card, they’ll accrue points automatically. Once enough points have been accumulated, they can be redeemed at any Scoutmob retail location.

    This vaguely reminds me of what AmEx does with their Foursquare & Facebook partnerships. Or perhaps, more appropriately and timely, a new feature in AmEx’s iPhone app that lets users find offers at nearby businesses:

    Merchants can also choose to extend the offer to everyone on the network or create loyalty-based offers for repeat customers. That’s a level of targeting that hasn’t typically been available to small businesses. Most of AmEx’s offers to date have been focused on national merchants. “It’s time now to get into helping more of the local merchants and to make sure that we have the tools that work for them,” said Ed Gilligan, vice chairman of American Express.

    However, this is perhaps where it differs with the AmEx example (back to the AllThingsD article about Scoutmob):

    Unlike traditional loyalty programs, which require consumers to go to the same coffee shop 10 times in order to earn a free coffee, Scoutmob will let consumers earn and redeem points by visiting any merchant in its network. It’s similar to frequent flyer programs, where miles can be earned at a variety of merchants and then redeemed at a handful of airlines. “We want to be the equivalent of an airline reward program, but for local,” Tavani said. “That’s exactly what we want to be.”

    Also, apparently First Data processes about 55 percent of all transactions in the U.S. and powers part of Google Wallet.

    Full disclosure: I once won a sweet PUBLIC Bike in a Scoutmob contest, which I now let bike-less friends borrow. I also happen to love Scoutmob a lot (my loyalty predates my bike win) - in fact, I use it so much I sometimes get emails about events for ”top Scoutmobsters in Atlanta,” so, there’s that.

    Tags:
  • 3rd
    May
    Thu
  • I am officially a transportation issues geek (also, CL to host free panel discussion about transportation tax May 10th)

    So I guess after having turned into a complete bike nerd, the next logical progression was to turn turn into a full blown transportation issues geek. Evidence below.

    Creative Loafing is hosting a panel discussion about T-SPLOST, also known as the “Transportation Investment Act,” “regional transportation tax,” or just the penny tax. And if you don’t know what that’s all about, here’s an interesting article from the AJC about how the Sierra Club is opposing it because the “list of projects to be funded by the one-percent tax measure feature too many road that will fuel sprawl” (that quote is from CL). Which makes the Sierra Club strange bedfellows with tea party members who are also trying to defeat the measure (because they think it includes TOO much funding for public transit, instead of not enough).

    Anyway, here’s the email thread that truly confirms me as a transportation planning nerd:

    Christina: A different perspective for you all to consider. Does this point of view have potential to change your vote? Thoughts? Sierra Club recommends NO on T-SPLOST

    Jeffrey: On this note, we should go to this: CL to host free panel discussion about transportation tax — and you’re invited

    Johanna: So in.

    Christina: OMG I’M SOOOOO IN FOR THIS. Awesome. Thanks for the heads up.

    Mathilde: Yes. Done. In my calendar.
    PS. #1 we are such, massive nerds. Reread the previous 3 emails and remind yourself they are in reaction to legislation about a transportation tax referendum. And hence, I <3 guys.

    Tags:
  • 2nd
    May
    Wed
  • Bikes + data = nerd out with the National Bike Challenge (plus cool events happening this month)

    I’m helping to organize a bike-in breakfast (7:30-9:30) this Thursday (tomorrow!!) at Sweet Auburn Market (just down the street) and y’all should come (pretty please?). Free breakfast, great company, giveaways. I’m also helping to plan Bike to Work Day on May 18th, with bike trains (aka bike convoys), energizer stations (incl at Woodruff Park, Colony Square, and near the Emory campus) etc.

    The BeltLine Bike Tour on Saturday is hands down one of my favorite events of the year, bikes or no bikes. If you love this city )or want to learn to love it) and know how to ride a bike (you don’t need to be experienced), you should definitely sign up. Routes range from 7 to 30 miles, and there’s even an off road option this year for those with mountain bikes. I rode it last year before I even became involved in the bike community and finally really understood what the BeltLine was all about. Here’s a short blog post I even wrote to express so much awesomeness that just had to be expressed.

    There’s also the National Bike Challenge:

    • It’s awesome local/state/national bike data that’s fun to keep track of, with stats like calories burned, carbon emissions and dollars saved, as well as number of trips, miles, duration and speed. There are prizes to win - including a trip to California, teams you can join, addictive leader boards you can check obsessively comparing stats for riders, teams and workplaces. Gamification!
    • Advocates can use [this data] in lobbying for new investments in infrastructure or better laws to protect cyclists. The four-month Challenge goal is to unite 50,000 people to ride 10 million miles, “which would be an awesome testament to the role of cycling in transportation and recreation,” and the League of American Bicyclists (one of the sponsoring organizations) will be tracking stats by state and community (like, Georgia vs. South Carolina)
    • Employers can easily report the number of cyclists in the company, miles ridden, calories burned, carbon emissions offset and dollars saved, whether they are looking to motivate and reward commuters for sustainability purposes or recreational cyclists to encourage healthy lifestyles.

    You can automatically log your trips and miles with the smartphone app, or manually on the website. “So even if you don’t need any motivation to get up and ride, please join the Challenge and play a part in this four-month celebration of cycling.”

    Anyway, those are just a few highlights of things happening this month. Here’s a flyer below, or a list and event Facebook for you to invite your friends to.

    Tags:
    Notes: 1
  • 11th
    Apr
    Wed

    This video from The Daily Show last week http://j.mp/HKHSOt, and namely the discussion about the Supreme Court deciding its ok to strip search people arrested for minor offenses, reminded me of this article from back when I used to work at the The Palm Beach Post (it took me a while to find it, no longer on original website): http://j.mp/HA6Zrl.

    The lede says: “Police have arrested a former Florida Highway Patrol trooper on allegations that he followed a woman to her home, made her strip naked and then coerced her to have sex with him to avoid a traffic citation or a trip to jail.”

    Ergo, why law enforcement should not be granted this kind of power.

    Tags:
    6th
    Apr
    Fri
  • “ Part of the answer, obviously, is that once women have worked their way up into executive levels of companies, they can start to shape the corporate culture in ways that work better for them—and hopefully Sandberg is doing that at Facebook. Eventually, this means the corporate culture is more sane for everyone involved. But the other piece is that men need to feel just as inclined to leave on time, or women will always be at a partial disadvantage. ”

    -

    Sheryl Sandberg Gives Us a Permission Slip to Leave Work Early Every Day, Jezebel, April 6, 2012

    This reminds me of Arianna Huffington’s campaign to get women to “sleep their way to the top.” I first read about it a few months ago in The Daily Muse (co-founded by a high school classmate), but she’s been on the war path about this for at least two years and even gave a short TED talk about it.

    Like the Jezebel article above says, sure, it’s easy for women like Sheryl Sandberg and Arianna Huffington to promote leaving work early and getting enough sleep, because they already have it made. But hopefully, they can also change corporate work culture too, and it’s awesome that they are trying.

    PS. I wonder what Facebook’s paternity leave policy is.

  • 4th
    Apr
    Wed

    I told my coworker and friend Cliff Barrett about Living Walls, he told me it reminded him of this video. So awesome. Damn, how did I not know all this awesome street art was in Miami? I know what I’ll be doing next time I’m in SoFla.

    “In the first episode of HERE COMES THE NEIGHBORHOOD the stage is set for the Wynwood Arts District. Parking lots, loading docks and factory walls are transformed into “The Wynwood Walls”“

    Tags: Street Art South Florida Miami 
    Notes: 1
    »

    Accent Red by Neil Talwar